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  3. Headline Testing

Headline Testing

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  • When a story is in multiple positions on the homepage how does that affect tests?
  • What time zone is the 'test created' timestamp?
  • What happens if an active headline experiment moves off the page or is removed from the CMS?
  • Why are Quality Clicks sometimes lower for my winning headline?
  • Why is CTR 0% when the original wins?
  • Why do some tests not have winners?
  • How can I run better tests?
  • Autoplaying Winning Headlines
  • What does the dynamic tracking methodology do?
  • What a headline moves and the test doesn't match correctly?
  • Headline Testing Overview
  • Headline Testing main metrics
  • How do I create an experiment?
  • Why do many of my headline experiments complete at or just after 20 minutes?

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