How do I create an experiment?

Creating a headline test

  1. To start, enter the EHT testing UI from the button on the Heads Up Display Pin.
  2. Click on a headline/pin to initiate a test. Note that it’s not possible to create headline tests on html elements where images and copy are nested together inside a single anchor tag.
  3. Enter alternate headlines. Variant A will be auto-filled with the headline that appears by default in the page and is not editable. As headlines are typed, they appear in the page, where you can preview their appearance. There’s no limit to the number of headline variants that can be entered, but test progress will be slower when more variants are added. You can can delete or edit any variant before starting the test. Once you’re happy with the test headlines, click start.

Be sure to also check out the Headline Testing User Guide for more!

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