But what exactly are Engaged Minutes?

Great Question.

Here at Chartbeat we talk a lot about measuring engagement instead of page views. Knowing how many page views an article has doesn’t tell you if that person had a quality visit or if they bounced right away. That's where engaged minutes come in.
 
An engaged minute is a minute spent by a visitor actually reading or watching or writing – a minute he/she spends investing in your content. When a visitor goes 'idle' (no keyboard or mouse events in an active tab), Chartbeat stops counting Engaged Time.
 
Engaged Time is important because it tells us something not only about the volume of traffic, but also the quality of the content - did people fully consume the piece or did they chase a fun-sounding headline only to leave once the story fell short of their expectations?
 
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