Real-Time metrics glossary

A - G | H - N | O - Z

Acquiring Badge

The “acquiring” badge appears next to an article that’s drawing lots of new visitors. Make sure this page has plenty of engaging content and well-placed links to encourage recirculation.

App

All the traffic from people who are using your native App. This will only show up if you’re using our Mobile SDK to track your app.

Camcorder Icon

If you're tracking your video content with our Video Dashboard, the camcorder icon will call out the percentage of visitors currently watching a video on the page.

Chevrons

Green and red chevrons tell you about the velocity of an article's ascent or descent—that is, whether a page is gaining or losing visitors faster than the average page.

Concurrents

The total number of people on your site at any given moment, as measured by the number of browsing sessions that have loaded a page with Chartbeat code. Note that this number includes both active (people who have engaged with the page and/or have it in view) and idle (people with the tab in the background/minimized and/or haven't engaged in two hours) concurrents.

Desktop

Traffic from people who are using a desktop or laptop computer to browse your site (measured by user agent).

Direct Traffic

Visitors who navigate directly to landing pages on you website without referrer data. These are typically your loyal visitors, users who type your site name directly into their URL bar or use bookmarks to arrive to your site.

DMA

DMA stands for Designated Market Area. The Nielsen Company uses these 210 geographic regions to measure local television viewing in the United States.

Email, Apps, IMs

"Emails, Apps, IMs" is Chartbeat's answer to 'Dark Social', non-direct traffic that comes to a site by without referrer data. When links to content are shared across any HTTPS secure connection (which is frequently over email, IMs, or apps) the referrer ping-key is blank even though it wasn't "direct traffic". To solve this we bucket concurrents who arrive without referrer data who are linked to article pages with long URL structures under "Email, Apps, IMs" because we assume it highly unlikely an individual would type that URL directly into their nav bar.

Read more about how we measure dark social here.

Engaged Time

The average time in seconds visitors are spending actively interacting with your content: including scrolls, clicks, mouse movements, touch events, and keystrokes. We track reader activity every second and report engagement stats back to our servers every 15 seconds, through the Chartbeat JS that is deployed when the code loads. Click here for more information on our methodology.

Guest

Refers to real-time visitors on your site that are designated as neither a registered user nor a subscriber. Note that this filter only appears after an additional code implementation.

Internal Traffic

The people who are moving page by page through your website.

L Badge

The “L” badge will identify a landing page, such as a homepage or section front.

Mobile

Traffic from any mobile devices (measured by user agent)

New Visitors

Visitors that are on your site for the first time in 30 days. These are the people who might not know your site too well, and offer a chance to make a strong first impression.

Links Traffic

The people who are visiting through any external link, such as blogs and news sites.

Loyal Visitors

People who have visited your site at least eight of the last 16 days — about every other day or more. By paying attention to their habits you can understand what keeps them coming back time and time again.

Pageviews

An instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed. Note that a single user can record multiple pageviews in the same browsing session; if a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

Pageview and Unique impression running totals in the Real-Time Dashboard begin at midnight (12:00:00am) in the time zone that your domain is set to.

Publish Date

Publish Date is recorded as the first date that Chartbeat measures at least 5 concurrents on a unique page URL. It displays the date and time a piece of content on your site was first tracked by Chartbeat, to provide additional context around how your top stories are performing in the moment.

Recirculation

Recirculation is a real-time metric that compares the number of people on a given page to the number of people who have traveled from that page to another article page. The actual number refers to the percentage of people who are still on a subsequent page compared to the current audience of the first page.

Registered

Refers to real-time visitors on your site that are designated as logged in or registered user. Note that this filter only appears after an additional code implementation.

Retaining Badge

The “retaining” badge appears next to an article that has high rcirculation or engaged time—or both. This is the kind of engaging article that you should push to the biggest audience possible.

Returning Visitors

People who have visited your site more than once in the past 30 days, but less frequently than every other day. This is the group that have some idea of what kind of content you offer, but still need some encouragement before they become loyal.

Search Traffic

The people who are coming using search engines, such as Google, Bing, or Yahoo.

Site

All the traffic on your regular desktop site.

Social Traffic

The people who are coming through popular social channels, such as Facebook, Twitter, Pinterest, or Reddit.

Social Media Badges

Social media badges tell you what percent of the current audience came to that page from specific social sources.

Subscriber

Refers to real-time visitors on your site that are designated as paid subscribers. Note that this filter only appears after an additional code implementation.

Tablet

Traffic from any tablet device (measured by user agent)

Unique Users (Uniques)

Unique users is a metric defined as the total number of users that have visited a page, group of pages, or site. 

Pageview and Unique impression running totals in the Real-Time Dashboard begin at midnight (12:00:00am) in the time zone that your domain is set to.

Unclassified

Unclassified visitors are readers that do not store their visit frequency. This includes those who opt out of tracking cookies and those arriving through distribution channels that do not store this data. For example, Instant Articles and App (SDK) store visit frequency data. AMP and Apple News do not.

Unspecified

Refers to real-time visitors who do not meet criteria for Subscriber, Registered, or Guest categories. If you believe that visitors are being misclassified as 'anon', please contact your Account Manager to review your Subscriber Status implementation.

UTM Medium

identifies what media type was used, such as cost per click or email.

UTM Source

The UTM Source parameter identifies which site sent the traffic, for example 'Facebook', 'newsletter', or 'rss'.

 

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